What is the name of your organization or business?*

Where can we find your current website if you have one?

What do you like about your current copy? What do you hate?*

What is the #1 thing you want people to do when they visit your site?*

What motivates your customer to purchase your product/services?*

Who is your target audience, and are there distinct subgroups within this audience? Can you describe your current typical customer and also your ideal customer for the future?*

What differentiates you from competitors?*

Include a link to their website.

What topics or phrases would you prefer to avoid? Are there any absolute “no’s” when it comes to writing? For example, no use of acronyms, etc.*

Can you send examples of content in the style you like? These could be links to websites.*

What is your core offer? Describe the product or explain the process.*

What are the primary benefits of your offering(s) that have resonated with the most customers on an emotional level?*

What are the primary analytical points, case studies, or figures that have impressed prospective customers?*

What aspect of your pitch has been, in your opinion, the most effective at selling customers on your business?*

What are the primary pain points that people come to you to solve?*

How do people typically find your website? Are there any keywords that you know off the bat you want to target?*

If your brand was a celebrity, who would it be?*

Ex: Matthew McConaughey (Cool, calm, friendly)

Are there any businesses that you want to emulate in some way?*

What is your favorite thing about your business?*

What is your favorite thing about your customers?*

Is there anything else you feel I should know while writing your copy?

Email

This field is for validation purposes and should be left unchanged.

Copywriting Planning Form

Locations

Contact

Digital Marketing

Logo Planning

Social Media Planning

Copywriting Planning